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Date: 28/11/2017 | Ref. 728801
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Press Eye Belfast - Northern Ireland 28th November 2017Picture by William Cherry / Press Eye.com
Rugby star Craig Gilroy get the ‘Gift of a Lift’ this Christmas as they launch Coca-Cola’s 2017 Designated Driver campaign.
Ulster and Ireland rugby star Craig Gilroy gives the gift of a lift at the launch of Coca-Cola’s 2017 Designated Driver campaign.
The aim of the campaign to encourage people across Ireland to give the ‘Gift of a Lift’ to friends and loved-ones this Christmas, by staying sober and being the Designated Driver on a night out and enjoy two free drinks from Coca-Cola
For the first time Designated Drivers can now use the mobile wallet app on their smart phones to easily access the Coca-Cola vouchers. The new digital voucher can be claimed by scanning the QR code (found on point-of-sale materials in bars and restaurants across the country) or by free texting Coca-Cola to 50015 in Republic of Ireland and Coca-Cola to 80800 in Northern Ireland throughout the holiday season.
Coca-Cola is proud to support Irish road safety by rewarding Designated Drivers with two FREE Drinks from the Coca-Cola range.
For more information and a list of participating outlets, visit www.designateddriver.ie
Twitter: @CocaColaie
Hashtag: #DesignatedDriver
Website: designateddriver.ie
Facebook: facebook.com/Coca-Cola
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For further information, please contact Eimhear Breen, Edelman:
Email: Eimhear.breen@edelman.com
Phone: 01 678 9333 / 087 0987893